MB Financial

Marketing with a Deeper Understanding

Giving Meaning and Increased Awareness to a Brand in a Parity Category.

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Services

  • Brand Strategy

  • Campaign Concepting & Ideas

  • Omnichannel Campaign Execution

  • Content & Social Planning

  • Internal Communications

  • Sponsorship Activation

  • Data & Analytics

  • Performance Tracking Insights & Optimization

Challenge

Help one of the 50 largest banks in the US get noticed outside of the Chicago market.

Outcome

Financial services advertising is loaded with false promises, but MERGE took a different approach: acknowledging the true expert in any business is its owner, and the bank is their partner.

Results

In the first two years of the campaign:

+71%

Awareness

+70%

Commercial prospects

+15%

“Understands me” and “Can get it done” key brand attribute recognition

“MERGE really brought the strategic insight and ability to execute in multiple channels we needed to give our brand meaning, not only to an external audience, but also to our internal audience.”

Rob Gilland, CMO, MB Financial

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