Marketing with a Deeper Understanding
Giving Meaning and Increased Awareness to a Brand in a Parity Category.
Campaign Concepting & Ideas
Omnichannel Campaign Execution
Content & Social Planning
Data & Analytics
Performance Tracking Insights & Optimization
Help one of the 50 largest banks in the US get noticed outside of the Chicago market.
Financial services advertising is loaded with false promises, but MERGE took a different approach: acknowledging the true expert in any business is its owner, and the bank is their partner.
In the first two years of the campaign:
“Understands me” and “Can get it done” key brand attribute recognition
“MERGE really brought the strategic insight and ability to execute in multiple channels we needed to give our brand meaning, not only to an external audience, but also to our internal audience.”
Rob Gilland, CMO, MB Financial