Marco's Pizza

Taking a Brand from Good to Primo

Launch a Fully-Integrated Campaign Repositioning a Regional Pizza Chain to Compete with National Pizza Giants.

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Services

  • Brand Strategy

  • Campaign Concepting & Ideas

  • Community Management

  • Content & Social Planning

  • Data & Analytics

  • Media Planning & Buying

  • Omnichannel Campaign Execution

  • Performance Tracking Insights & Optimization

  • Short-form Content

  • UX Design

  • Website Development

Challenge

Take a brand with low awareness and position them as a national player able to compete with brands 20 times their size.

Outcome

The Marco's business was consolidated from five agencies to MERGE. Scope of work includes everything from strategy and web development to an entirely new brand look and campaign platform titled "Hello Primo".

Results

Since national campaign launch, Marco’s was recognized for 3 of 3 awards in the Harris Poll EquiTrend Study, which reveals the strongest brands in a variety of categories.

- Best Pizza Brand of the Year

- Most Loved Pizza Brand of the Year

- Most Trusted Pizza Brand of the Year

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“In MERGE, I have found one solution that not only delivers on the scope of the previous four, they provide thought leadership related to technology and data that is priceless to us.”

Steve Seyferth, CMO, Marco’s Pizza

Style Guide Mockups
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