Gone Rogue

All-In with These Chips & Product Launch

Building a Brand from the Ground up with a Campaign as Innovative as the Product.

Services

  • Content & Social Planning

  • UX Design

  • Website Development & eCommerce

  • Brand Strategy

  • Campaign Concepting & Ideas

  • Omnichannel Campaign Execution

Challenge

Develop positioning, brand strategy, and creative strategy to introduce a new-to-the-world, high-protein snack chip.

Outcome

A fully integrated campaign that included the Spartan Race sponsorship, social media, influencers, and public relations with professional athletes, all focused on driving trial and purchase on Amazon and GoneRogueSnacks.com.

Results

On day one, Gone Rogue was the number one selling brand in the jerky category on Amazon. The campaign has delivered:

1.2B+

impressions

290k+

product samples

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