Land O'Frost

A Campaign Consumers Are Eating Up

Helping a Brand Break Through the Clutter with Humor and Charm.

Services

  • Brand Strategy

  • Campaign Concepting & Ideas

  • Content & Social Planning

  • Omnichannel Campaign Execution

  • UX Design

  • Website Development

Challenge

Help LOF's largest brand break through the clutter of a category dominated by two household names - Oscar Mayer and Hillshire Farm.

Outcome

MERGE developed the "Sandwich Board" campaign to deliver the Premium message in a humorous and charming way through TV and social media, coupled with recipe ideas, giveaways, and consumer engagement to continue driving brand awareness.

Results

Through the first 5 months of the campaign:

+35%

Unaided awareness

+5%

Consideration

10x

The social engagement of competitors

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“

“I’ve been delighted to see what a strong partner MERGE is in helping me to transform how we approach marketing in our organization.”

Reggie Moore, SVP, Sales and Marketing, Land O'Frost

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