Indiana University Health

Transforming a Brand with a Personalized Approach

Unlocking the Power of a Single Brand Promise to Deliver Business Growth and Meaningful Operational Change.

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Services

  • Brand Strategy

  • Campaign Concepting & Ideas

  • Omnichannel Campaign Execution

  • Performance Marketing

  • Acquisition & Retention Strategies

  • Physician Marketing

  • Data & Analytics

  • Internal Communications & Engagement

  • Recruitment Marketing

  • Sponsorship Activations

  • Reputation Management

Challenge

Evolve the brand promise to improve customer experience and higher NPS scores.

Outcome

An internal engagement empowered teams to deliver the new brand promise, while an external initiative delivered measurable brand equities for significant competitive advantage.

Results

In four years:

Market share gains

Improved NPS scores

250K+ new primary care patients

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"I always tell people that we (IU Health and MERGE) have the best Team in healthcare."

David Mangan, Executive Director, Marketing at Indiana University Health

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