Indiana University Health
Transforming a Brand with a Personalized Approach
Unlocking the Power of a Single Brand Promise to Deliver Business Growth and Meaningful Operational Change.
Campaign Concepting & Ideas
Omnichannel Campaign Execution
Acquisition & Retention Strategies
Data & Analytics
Internal Communications & Engagement
Evolve the brand promise to improve customer experience and higher NPS scores.
An internal engagement empowered teams to deliver the new brand promise, while an external initiative delivered measurable brand equities for significant competitive advantage.
In four years:
Market share gains
Improved NPS scores
250K+ new primary care patients
"I always tell people that we (IU Health and MERGE) have the best Team in healthcare."
David Mangan, Executive Director, Marketing at Indiana University Health