Indiana University Health
Transforming a Brand With a Personalized Approach
Unlocking the Power of a Single Brand Promise to Deliver Business Growth and Meaningful Operational Change.
Services
Brand Strategy
Campaign Concepting & Ideas
Omnichannel Campaign Execution
Performance Marketing
Acquisition & Retention Strategies
Physician Marketing
Data & Analytics
Internal Communications & Engagement
Recruitment Marketing
Sponsorship Activations
Reputation Management
Challenge
Evolve the brand promise to improve customer experience and higher NPS scores.
Outcome
An internal engagement empowered teams to deliver the new brand promise, while an external initiative delivered measurable brand equities for significant competitive advantage.
Results
In four years:
Market share gains
Improved NPS scores
250K+ new primary care patients
"I always tell people that we (IU Health and MERGE) have the best Team in healthcare."
David Mangan, Executive Director, Marketing at Indiana University Health
