Harley-Davidson

Building a Custom Digital Engine for Dealers

Creating a Custom Platform Allowing Dealers to Access, Produce, and Activate Marketing Materials.

Services

  • Custom Enterprise Platform Development

  • Solution Architecture

  • UI/UX Design

  • UI/UX Strategy

Challenge

Create a more efficient way for over 2,100 dealers worldwide to access, manage, and activate corporate-approved marketing materials.

Outcome

We architected, designed, and built the Digital Marketing Engine, making on-brand marketing materials and other tools easily accessible worldwide. This allowed dealers to maximize marketing success and brand awareness in their markets.

Results

The Harley-Davidson Digital Marketing Engine connects: 

27k

Users

2k

Worldwide dealerships

18k

Dealer-specific assets

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