Advertising is content. Content is advertising. So how do you make an impact, like, now?
Our goal is always to merge smart and informed media planning with the level of creativity that breaks through—"Media with Meaning." That means standing out with the right audience and using data to help optimize connections. Here, our team creates opportunities to "own something." It might be a moment when your target is using your product or service, a place within the purchase funnel, or a desired outcome. Whatever it is, "owning something" is what "Media with Meaning" is all about.
The rate of change in the media landscape the past two years has been faster than in the 20 years prior.
Exceptional media and content entertains, educates, and motivates. It creates relationships and experiences that add value to people's lives. Here are the ways we get people to take notice:
Planning & Buying
Video: Network, Spot, Cable, TV, DRTV, CTV, OTT
Sponsorship & Event Marketing
Dynamic Creative Optimization
Media Spending Stewardship
Brand Safety & Ad Verification
How We Get There
We employ a four-step process:
1. Discover. First, we assess the current state of the brand, do some fact-finding, set goals and objectives, and hold an integrated kick-off meeting. From here, a Business Strategy and Measurement Plan (BSMAP) is developed.
2. Recommend. We define the channel strategy and KPIs, then identify partners, technology, and tools that will make an impact. Key outputs from this step are plan alternatives and ultimately, our recommendation to be executed.
3. Implement. In order to maximize the impact of our media dollars, we're looking for the most meaningful way to execute the plan. At this time, our teams are building negotiation and bid strategies. When completed, our initial plans will be bought, creative materials delivered, and performance tracking ready to go.
4. Optimize. Start measuring, optimizing, and reporting performance. No media plan is ever static. All are fluid and optimized on an ongoing basis. Here we document and learn for future plan optimizations.
Our Partners & Tools
To get our clients to the next level takes a higher standard of partnerships and tools. Nothing less. We value our relationships with best-in-class services to ensure our clients are in the position to succeed.
Clinch: As the leader in personalized programmatic creative technology, this allows us to individualize and hyper-target messages.
Factual: The leading mobile location data provider used to understand the impact of our work on traffic.
Pushspring: The most advanced provider of device-level targeting data we use to target mobile app audiences.