MERGE Moment

Merging Minds: The New State of Brand Storytelling in Retail, Part 1

How does storytelling apply to brands and retailers — and what’s changed? MERGE Chief Client Officer Nick Jones talks with retail experts George Bird, Director of In-Store Experience, and Mark Rexroat, Retail Brand Consultant, about effective storytelling in the new normal and how brands can build deeper emotional bonds and engagement with customers using the right tools and touchpoints. Watch part one of the four-part Q&A series below.