MERGE Moment

MERGE Moment: Pandemic Effects on Shopping and Holiday

Nicole Turner, SVP and Group Account Director, talks with MERGE Chief Marketing Officer Ethan Whitehill about how shopper behavior has changed throughout the COVID-19 pandemic and how winning brands have evolved. Turner also touches on retail trends she’s watching for the upcoming holiday season. From the importance of safety and convenience with a destination mindset to the new found joys of online gathering, brands are urged to create a seamless and intuitive shopping experience.