MERGE Moment

Part 4: The New State of Brand Storytelling in Retail

Artificial intelligence (AR) and virtual reality (VR) are technologies that millennials understand and embrace, yet many of today’s brands and retailers hesitate to put these immersive tools into play. Nick Jones, Chief Client Officer, talks with George Bird, Director of In-Store Experience, and Mark Rexroat, retail brand consultant, about innovative ways brands are leveraging AR and VR to tell their stories and engage audiences.