MERGE Insights

The eMERGE-ing Business Case for AI - Obtaining Optimal Results

Today, AI [artificial intelligence] is seen as an increasingly powerful tool in the evolution of how brands connect with consumers. The power of AI is the ability to collect and assess data -- in volume, variability and velocity—providing deeper insights and intelligence into consumer wants, needs and life behaviors.

BY: Dr. Lauren Tucker | Chief Strategy Officer

Designing for Accessibility

The Digital Advertising Alliance asked MERGE’s Chief Strategy Officer, Dr. Lauren Tucker, how the agency is leveraging AI for insight development. Dr. Tucker explains context, human experience and intelligence are critical to achieving the best possible results.