MERGE Insights

Holiday 2020 Retail Playbook: Give the Gift of a Flexible Shopper Journey

BY: George Bird and Neil Cleary

The coronavirus pandemic has created a retail rollercoaster as consumers continue to react and adjust their shopping habits in response to the uncertainty of today’s landscape. Experiencing both devastation from widespread closures and growth as consumers turned online, retailers are under more pressure than ever to deliver this holiday season. 

 

In our latest white paper, Holiday 2020 Retail Playbook: Give the Gift of a Flexible Shopper Journey, we explore how consumer behaviors have evolved, including the following four areas that today’s retailers need to understand to be successful:

  • Contactless payments
  • Buy online pick up in-store (BOPUS)
  • New online shopping categories 
  • Curbside pickup

 

Our POV

Click here to download the full white paper, Holiday 2020 Retail Playbook: Give the Gift of a Flexible Shopper Journey.