Business Intelligence & Trends

The eMERGE-ing Business Case for AI: Perception vs Reality

Today, AI (artificial intelligence) is seen as an increasingly powerful tool in the evolution of how brands connect with consumers. The power of AI/Machine Learning is the ability to collect and assess data – in volume, variability and velocity – providing deeper insights and intelligence into people’s actual wants and needs and life behaviors.

BY: Lauren Tucker

Design Thinking

AI: Perception vs Reality

Recently, the Digital Advertising Alliance asked MERGE’s Chief Strategy Officer, Dr. Lauren Tucker, how the agency is leveraging AI/Machine Learning for data collection and insight development and how these processes and their benefits are being communicated to their clients and employees.