PR + Strategic Communications
The MERGE PR + Strategic Communications practice sits at the intersection of corporate reputation and brand awareness to offer organizations strategic counsel and compelling earned and owned storytelling to educate and influence their key audience stakeholders. These efforts drive awareness and create trust to help organizations achieve their business goals.
Our PR and Strategic Communication offering helps inform and influence the attitudes and behaviors of many stakeholders and can be executed as a stand-alone program, or an impactful part of an integrated strategy. When fully integrated with MERGE’s full-service offering and customized to solve organizations’ unique business challenges, communications campaigns are ultimately elevated.
MERGE PR + Strategic Communications Core Capabilities:
We design and execute customized and measurable campaigns to build and enhance the perception of an organization around the most impactful drivers of corporate reputation.
Awards and rankings
Corporate media relations
Corporate narrative/message development
Thought leadership campaigns
Content development and strategy
Reputation benchmarking studies
Crisis Communications/Issues Management
We assist organizations to plan for, respond to and re-emerge from crisis situations and manage issues that can challenge their success or adversely impact their operations.
Crisis manual/playbook development
Crisis simulation exercises/drills
Dark site/micro-site development
We promote organizations' products and services in a way that reinforces and amplifies their positioning and value proposition. Our awareness campaigns highlight product and service benefits and drive differentiation while building credibility and trust.
Awards and speaking programs
Media relations campaigns
We execute earned media relations campaigns to build awareness of and appreciation for organizations' products and services while also securing critical third-party endorsement for these offerings.
“Always On” proactive news bureau
Media monitoring, analytics and dashboard reporting
Media relations – national, trade, vertical, local market
Media targeting and relationship building
Contributed article content development
Spokesperson media training
We craft communications strategies and messaging that can deepen relationships with employees as a critical stakeholder group to cultivate ambassadors for the organization.
Content development and strategy
Town Hall meetings facilitation and scripting
We help businesses define, differentiate and communicate their offerings to their business customers across the right channel with the right message.
Positioning and messaging
Content gap analysis and strategy
Content development (e-books, bylined articles, videos, whitepapers, blogs, SEO-optimized web content, etc.)
Lead-gen and nurture campaigns
Trade show support
Organic Social Media Management
We are experts in developing content and managing social communities that align with digital campaigns to reach key stakeholders and amplify earned media and marketing communications strategies.
Social media thought leadership/executive visibility campaigns
Social media strategy
Social media training for executives
We encourage organizations to proactively manage their reputations with legislators and regulators to ensure their business needs and perspectives are not only known but understood.
Legislative issues monitoring
Spokesperson identification and training