PR + Strategic Communications

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The MERGE PR + Strategic Communications practice sits at the intersection of corporate reputation and brand awareness to offer organizations strategic counsel and compelling earned and owned storytelling to educate and influence their key audience stakeholders. These efforts drive awareness and create trust to help organizations achieve their business goals.


Our PR and Strategic Communication offering helps inform and influence the attitudes and behaviors of many stakeholders and can be executed as a stand-alone program, or an impactful part of an integrated strategy. When fully integrated with MERGE’s full-service offering and customized to solve organizations’ unique business challenges, communications campaigns are ultimately elevated.

MERGE PR + Strategic Communications Core Capabilities:

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Corporate Reputation

We design and execute customized and measurable campaigns to build and enhance the perception of an organization around the most impactful drivers of corporate reputation.


Awards and rankings


Corporate media relations


Corporate narrative/message development


Executive communications/positioning


Thought leadership campaigns


Content development and strategy


Reputation benchmarking studies

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Crisis Communications/Issues Management

We assist organizations to plan for, respond to and re-emerge from crisis situations and manage issues that can challenge their success or adversely impact their operations.


24/7/365 counsel


Crisis manual/playbook development


Crisis simulation exercises/drills


Influencer mapping


Issues monitoring


Media training


Message/narrative development


Dark site/micro-site development

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Brand/Product Awareness

We promote organizations' products and services in a way that reinforces and amplifies their positioning and value proposition. Our awareness campaigns highlight product and service benefits and drive differentiation while building credibility and trust.


Analyst relations


Awards and speaking programs


Content development


Events support


Influencer programs


Media relations campaigns


Product launches


Spokesperson training

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Earned Media

We execute earned media relations campaigns to build awareness of and appreciation for organizations' products and services while also securing critical third-party endorsement for these offerings.


“Always On” proactive news bureau


Message development


Media tours


Media monitoring, analytics and dashboard reporting


Media relations – national, trade, vertical, local market


Media targeting and relationship building


Contributed article content development


Spokesperson media training

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Employee Engagement

We craft communications strategies and messaging that can deepen relationships with employees as a critical stakeholder group to cultivate ambassadors for the organization.


Culture campaigns


Change management


Content development and strategy


Executive communications


Internal communications


Town Hall meetings facilitation and scripting

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B2B Communications

We help businesses define, differentiate and communicate their offerings to their business customers across the right channel with the right message.


Audience personas


Positioning and messaging


Content gap analysis and strategy


Content development (e-books, bylined articles, videos, whitepapers, blogs, SEO-optimized web content, etc.)


Marketing collateral


Lead-gen and nurture campaigns


Trade show support

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Organic Social Media Management

We are experts in developing content and managing social communities that align with digital campaigns to reach key stakeholders and amplify earned media and marketing communications strategies.


Community management


Social media thought leadership/executive visibility campaigns


Social media strategy


Social media training for executives

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Public Affairs/Advocacy

We encourage organizations to proactively manage their reputations with legislators and regulators to ensure their business needs and perspectives are not only known but understood.


Campaign development


Coalition building


Government relations


Legislative issues monitoring


Media relations


Spokesperson identification and training


Stakeholder mapping


Jack Yeo Senior Vice President Jack Yeo , Senior Vice President

Jack Yeo

Joanna Horn headshot SVP, Client Services

Joanna Horn

Kelcie Chambers headshot SVP, Client Services

Kelcie Chambers