PR + Strategic Communications

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The MERGE PR + Strategic Communications practice sits at the intersection of corporate reputation and brand awareness to offer organizations strategic counsel and compelling earned and owned storytelling to educate and influence their key audience stakeholders. These efforts drive awareness and create trust to help organizations achieve their business goals.

 

Our PR and Strategic Communication offering helps inform and influence the attitudes and behaviors of many stakeholders and can be executed as a stand-alone program, or an impactful part of an integrated strategy. When fully integrated with MERGE’s full-service offering and customized to solve organizations’ unique business challenges, communications campaigns are ultimately elevated.

MERGE PR + Strategic Communications Core Capabilities:

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Corporate Reputation

We design and execute customized and measurable campaigns to build and enhance the perception of an organization around the most impactful drivers of corporate reputation.

 

Awards and rankings

 

Corporate media relations

 

Corporate narrative/message development

 

Executive communications/positioning

 

Thought leadership campaigns

 

Content development and strategy

 

Reputation benchmarking studies

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Crisis Communications/Issues Management

We assist organizations to plan for, respond to and re-emerge from crisis situations and manage issues that can challenge their success or adversely impact their operations.

 

24/7/365 counsel

 

Crisis manual/playbook development

 

Crisis simulation exercises/drills

 

Influencer mapping

 

Issues monitoring

 

Media training

 

Message/narrative development

 

Dark site/micro-site development

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Brand/Product Awareness

We promote organizations' products and services in a way that reinforces and amplifies their positioning and value proposition. Our awareness campaigns highlight product and service benefits and drive differentiation while building credibility and trust.

 

Analyst relations

 

Awards and speaking programs

 

Content development

 

Events support

 

Influencer programs

 

Media relations campaigns

 

Product launches

 

Spokesperson training

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Earned Media

We execute earned media relations campaigns to build awareness of and appreciation for organizations' products and services while also securing critical third-party endorsement for these offerings.

 

“Always On” proactive news bureau

 

Message development

 

Media tours

 

Media monitoring, analytics and dashboard reporting

 

Media relations – national, trade, vertical, local market

 

Media targeting and relationship building

 

Contributed article content development

 

Spokesperson media training

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Employee Engagement

We craft communications strategies and messaging that can deepen relationships with employees as a critical stakeholder group to cultivate ambassadors for the organization.

 

Culture campaigns

 

Change management

 

Content development and strategy

 

Executive communications

 

Internal communications

 

Town Hall meetings facilitation and scripting

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B2B Communications

We help businesses define, differentiate and communicate their offerings to their business customers across the right channel with the right message.

 

Audience personas

 

Positioning and messaging

 

Content gap analysis and strategy

 

Content development (e-books, bylined articles, videos, whitepapers, blogs, SEO-optimized web content, etc.)

 

Marketing collateral

 

Lead-gen and nurture campaigns

 

Trade show support

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Organic Social Media Management

We are experts in developing content and managing social communities that align with digital campaigns to reach key stakeholders and amplify earned media and marketing communications strategies.

 

Community management

 

Social media thought leadership/executive visibility campaigns

 

Social media strategy

 

Social media training for executives

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Public Affairs/Advocacy

We encourage organizations to proactively manage their reputations with legislators and regulators to ensure their business needs and perspectives are not only known but understood.

 

Campaign development

 

Coalition building

 

Government relations

 

Legislative issues monitoring

 

Media relations

 

Spokesperson identification and training

 

Stakeholder mapping

Leadership

Jack Yeo Senior Vice President Jack Yeo , Senior Vice President

Jack Yeo

Joanna Horn headshot SVP, Client Services

Joanna Horn

Kelcie Chambers headshot SVP, Client Services

Kelcie Chambers