Data shows purpose-driven brands outperform other brands when it comes to consumer preference. In fact, two-thirds of consumers worldwide select brands because of their stand on social issues, according to Unilever. To create a truly authentic brand purpose, you must truly understand the issues touching your business that your brand can help solve. This starts by looking internally.
Put your brand on the path to purpose by following some practical tips from our recent Medium blog post, Give Your Brand a Higher Purpose to Achieve Higher Performance, courtesy of MERGE EVP, Client Service Toby Smalley.
Read it here.