Piedmont Healthcare
Website Redesign, Content Strategy & eTools

A not-for-profit community health system fulfilling the healthcare needs of their consumers.

image

CHALLENGE: Streamline and unify the health system’s 2,500-page website to present Piedmont Healthcare as a single health system and make it easier for visitors to use and admins to update the website.

  • Install intuitive navigation
  • Improve SEO performance
  • Update website for admins to make changes easily
  • Provide ability to quickly search for information
image

Approach

MERGE redesigned the site for users to easily navigate and interact with.

  • Overhauled the information architecture
  • Changed the site strategy from facility-based service offerings to an enterprise approach
  • Implemented new location mapping functionality
  • Designed a mobile and tablet responsive website with clear goals for user types

Previous

Dana-Farber Cancer Institute
Harley-Davidson Motorcycles

Next

partly-cloudy-night

Chicago

34 degrees

cloudy

Boston

39 degrees

clear-night

Atlanta

57 degrees