Aesynt
Branding & Corporate Identity

A leader in pharmacy automation.

image

CHALLENGE: After divesting from its parent company, Aesynt needed to re-enter the market and build lasting credibility.

  • Compete against well-established companies in a niche space
  • Launch new name and brand immediately following divestment
  • Gain instant, impactful visibility to establish awareness and overcome negative misperceptions
  • Reach new audience: C-suite
image

image

APPROACH

Developed new name and brand for Aesynt, and launched the company to the market—in less than three months.

  • Created impactful name, visual identity, messaging and corporate materials showing company’s innovation
  • Debuted Aesynt at industry’s largest event with attention-grabbing integrated campaign
  • Established ongoing PR and social media engagement to build lasting brand equity and industry thought leadership

Three years later, Aesynt reached ultimate goal: Acquisition. Aesynt is now part of Omnicell Inc. and has retained MERGE Atlanta for branding and creative strategy and services.

Previous

Harley-Davidson Motorcycles
SelectHealth

Next

clear-day

Chicago

64 degrees

partly-cloudy-day

Boston

56 degrees

cloudy

Atlanta

74 degrees